25/09/09
Film/ Media
Jonathon Glazer
Spike Jones
Mark Romenick artists they are looking at.
Media History. 1981; MTV started in Britain.
1984; MTV Europe.
Invention of the music video; video became more important than the music. e.g. ‘Wham’ , ‘Duran Duran’. The video BRANDS the music.
ABBA videos; made by Lassa Halstrom.
their recent musical ’Mamma Mia’ was the biggest selling movies of the last 5 years.
History of ABBA; 1973; Waterloo. Abba won Eurovision song contest. Types of shots; ‘inserts’, ‘close-ups’, ‘cutaways’. Piano is the ‘motif’; it features in most of the Abba videos.
example of a cutaway; boy is thinking about bird - cuts to shot of bird - cuts back to boy.
Whits background; easier to edit. Performance video.
Branding; costume. It` s very ‘literal‘; uses shots of a statue of Napoleon to make reference to the battle of Waterloo. Wide shot at start of video. Very high key lighting. (too bright).
‘Profile shot’; from the side. ‘Crane shot‘; from above.
At this point in time, Lasse Halstrom is learning himself. (Now a very famous film director.)
Popularity; Abba; 2 men, 2 women; appealed to both audiences.
Branding; name ABBA uses first letter of names of each member of the band. Very basic, unimaginative branding!
Queen; video of Bohemian Rhapsody- another iconic music video- everyone knows it; has been parodied over and over again.
Mamma main’ video. Piano developing as motif. Focussing on the hammers inside it this time. They` ve won Eurovision, they` re getting recognition as a band. They` ve got a bit more backing but they don` t want to change the formula! Camera getting a bit more manipulative; focusing a bit more on the women- using attraction appeal. Using extreme close-ups; using focus; switching from 1 mouth to another. Experimenting with the technology.
Interesting; looking at the teeth. Abba are flaws and all; now they would use false teeth or airbrushing! Everything is manicured. Edited. James Bond in the 60s was very different to Daniel Craig. He used to smoke and drink.
‘Fernando’ video; still same formula. Profile shots, close-ups. The band always looks bored because they ` ve shot it so many times! This time they` ve used very basic lighting effects by cutting holes in a sheet. Halstrom is learning how to use illusion.
Dancing Queen’. Filmed in the best Swedish night club at the time. Still using motifs of them facing each other, profile shots, they look more expressive. They` ve brought in other actors to make the crowd and use ‘Point of view’ shots from the viewpoint of the audience. Audience participation theme; makes you feel like you` re there. Feels like a real performance. Uses a bit of ‘slow motion’; close up of singer shaking head.
Top of the pops audience; they only let the cool people in!
Storyboards; not the same as a cartoon. They shoe the filming shot to shot. Developing a narrative.

Thursday, 15 October 2009 at 09:49

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